Lisebergshjulet sommar

Brand partnerships

Our motto is to create joy together. By working with our partners, we aim to create value that meets – and exceeds – expectations. With experiences at the heart of everything we do, there are endless opportunities for companies to partner with us.

A partnership could, for example, help strengthen your brand, create memorable experiences for customers or members, or enhance your employer brand.

Picture of Bubs at Liseberg opening day

Partnerships that create a win-win-win

All our partners play a part in creating and enhancing the experience for our guests. At the same time, we want to develop our sustainability efforts and service, while creating added value for everyone who visits us.

Liseberg and our guests, our community and our partners all stand to gain when we identify opportunities that help us grow and develop together.

Plenty of opportunities to explore

A partnership could involve sponsoring one of our events, such as Live at Liseberg. It could include special offers, visibility in Liseberg Park or exposure across our digital channels. There are also opportunities for seasonal partnerships during Halloween or Christmas at Liseberg Park.

Other possibilities include competitions, product sampling and sales. Several of our partners also help enhance the guest experience by providing services such as mobile charging, free products and additional experiences.

Some of our brand partnerships

Image of the attraktion Kraftverket

Kraftverket + Skellefteå Kraft

Experience extreme challenges and high voltage! When our friends at Skellefteå Kraft bring renewable energy from the north, they help create plenty of natural stomach-churning thrills down here in the south. A perfect combination!

It may seem like an unexpected friendship – after all, an amusement park and an energy company are hardly an obvious match. But these two much-loved centenarians share a constant ambition to make people’s lives better and more carefree. Combining something useful with something fun, quite simply!

Read more about Kraftverket
Gondola that has been converted or branded into Ahlgrens Bilar

The Ahlgrens Bilar gondola

For a few weeks in summer 2024, Ahlgrens Bilar had its very own gondola on the Liseberg Wheel. The partnership also extended to social media, with a competition inviting guests to share their best moment from the gondola on Instagram or TikTok for the chance to win a year’s supply of Ahlgrens Bilar.

Around 2,500 park guests enjoyed Sweden’s best-selling car at a whole new level.

Bub's partner in Lisebergsparken

Bubs Godis

During Halloween, Bubs appears alongside the Liseberg brand in shops across Sweden. Fun-loving Bubs also has its own sweet shop in Liseberg Park, along with a Halloween sweet hunt competition.

Stena Line

Having Stena Line as the host of Skepp o’ skoj feels as natural as the Kattegat! The company is featured around the ride and on the captain’s cards guests receive after their boat trip. The partnership also includes opportunities to hold events in the park.

OBOS

OBOS builds the homes of the future – and together with Live at Liseberg, they help build a great atmosphere too. As a host of Live at Liseberg, OBOS receives brand visibility and exposure in communications connected with the event.

Blossa

Blossa is the host of Isbaren during Christmas at Liseberg. The partnership includes both sales opportunities and brand visibility. Now that’s what we call a merry Christmas!

Sustainable partnerships with non-profit organisations

Working with non-profit organisations is important to Liseberg and forms part of our commitment to social sustainability. Together with these organisations, companies can help develop brand partnerships that create a positive impact for even more people.

Organisations we currently work with include Drottning Silvias Barnsjukhus and Räddningsmissionen.

Do you have any questions?

Please feel free to contact Henrik Svensson, Head of Brand Partnerships.