Our vision and mission
Liseberg’s framework strategy includes the company’s mission, vision, business idea, goals and values. In short, it describes what gives Liseberg its identity.
Mission
Liseberg exists so that people can experience joy together
Liseberg is the heart and pride of Gothenburg.
At Liseberg, people meet face to face to spend time together and have fun, generation after generation.
Liseberg’s guests are united by a shared longing to experience joy together.
Vision
Liseberg will be Europe’s best-loved amusement park
Liseberg will be the natural meeting place in Gothenburg, the most longed-for destination in Sweden and the best-loved amusement park in Europe.
Liseberg will be an amusement park that is constantly evolving, while preserving its heritage and history.
Liseberg will be a positive reflection of its city and its people.
Business idea
Liseberg offers people from Gothenburg and visitors from further afield first-class entertainment experiences – all year round
Liseberg is for everyone – inclusive and safe. With thoughtfulness, creativity, safety, quality and joy as our core values, Liseberg will give every visitor memories to last a lifetime.
Engaged colleagues create loyal guests, which in turn contributes to the profitability and growth of the business.
We do not run Liseberg to make money; we make money so that we can run Liseberg.
Goals
Liseberg sets goals for its activities based on five perspectives: guests, colleagues, brand, sustainability and finance
Liseberg’s overall goals for 2020 were:
Guests: to provide the most highly recommended entertainment experience in Europe.
Colleagues: to be Sweden’s best workplace.
Brand: to be the strongest brand in the Nordic tourism industry.
Sustainability: to be a world leader in sustainable amusement park operations.
Finance: to attract 4 million guests a year.
The overall goals are translated into development plans and strategies, which are measured and followed up annually as part of the business planning and budgeting process.
Values
Liseberg’s values describe what should shape our business culture. The same culture that shapes our relationships with one another should also shape our relationships with our guests.
Liseberg’s values:
Safety
Thoughtfulness
Quality
Joy
Creativity